Privacy policy

This Privacy Policy has been updated for Ayvonti.com (formerly Secrets by Nikki) to reflect current 2026 standards for UK-based e-commerce. It ensures compliance with the UK GDPR, the Data Protection Act 2018, and the latest ICO (Information Commissioner's Office) guidelines regarding tracking and automated processing.

Privacy Policy

Last Updated: 11 March 2026

This Privacy Policy describes how Ayvonti (the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from Ayvonti.com.

1. Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at [INSERT NEW EMAIL, e.g., contact@ayvonti.com] or by post using the details provided below:

Ayvonti 135 Alumwell Road, Walsall, WS2 9XQ, United Kingdom

2. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We refer to any information that can uniquely identify an individual as “Personal Information”.

Device Information

  • Purpose: To load the Site accurately, perform analytics to optimise the user experience, and ensure Site security.

  • Source: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure: Shared with our processor, Shopify.

  • Data Collected: Version of web browser, IP address, time zone, cookie information, viewed products, search terms, and Site interaction patterns.

Order Information

  • Purpose: To fulfil our contract with you (processing payments, arranging shipping, providing invoices), communicate with you, screen for potential risk or fraud, and provide marketing communications (where consented).

  • Source: Collected directly from you.

  • Disclosure: Shared with our processor Shopify, and relevant shipping/payment partners.

  • Data Collected: Name, billing address, shipping address, payment information (including encrypted credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose: To provide timely assistance and improve our service.

  • Source: Collected from you during support interactions.

  • Data Collected: Any information you choose to provide (e.g., photos of faulty items, order history).

3. Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

4. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above.

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy.

  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

5. Behavioural Advertising & Marketing

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

  • Google Analytics: We use Google Analytics 4 (GA4) to understand customer behaviour. Opt-out here.

  • Shopify Audiences: We use Shopify Audiences to identify buyers who may be interested in our products based on their activity with other Shopify merchants. This involves securely hashing your email address and sharing it with the platform.

  • Targeted Ads: We share information about your use of the Site and your interaction with our ads on other websites with our advertising partners.

For more information on how targeted advertising works, visit the NAI’s educational page.

6. Lawful Basis

Pursuant to the UK GDPR, we process your personal information under the following lawful bases:

  1. Your consent;

  2. Performance of the contract between you and the Site;

  3. Compliance with our legal obligations;

  4. Our legitimate interests (e.g., fraud prevention, site analytics), provided these do not override your fundamental rights.

7. Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

8. Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you. However, our processor Shopify uses limited automated decision-making to prevent fraud (e.g., temporary blacklisting of IP addresses or credit cards associated with repeated failed transactions). This persists for a short duration and does not have a permanent legal effect.

9. Your Rights (UK & EEA)

As a UK/EEA resident, you have the following rights:

  • Right to Access: To receive a copy of the data we hold about you.

  • Right to Rectification: To correct inaccurate information.

  • Right to Erasure: To have your data deleted ("Right to be Forgotten").

  • Right to Data Portability: To move your data to another service.

  • Right to Object: To object to processing based on legitimate interests or for direct marketing.

To exercise these rights, please contact us via the email provided in Section 1.

10. Cookies

We use cookies to improve your browsing experience and provide our services.

Essential Cookies

Name Function Duration
_ab Admin access security 2 years
_secure_session_id Navigation through storefront 24 hours
cart Shopping cart persistence 2 weeks
_shopify_m Privacy settings management 1 year

Reporting & Analytics

Name Function Duration
_landing_page Tracks landing pages 2 weeks
_shopify_s Shopify analytics 30 mins
_shopify_ga Google Analytics integration Session

You can manage cookies through your browser settings. Note that blocking cookies may affect your access to certain features (like the shopping cart).

11. Complaints

If you are not satisfied with our response to a privacy request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

Website: https://ico.org.uk